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Bridging the Environmental Gap

As the environment and science gain increasing prominence in the weather broadcast, some excellent presentation techniques are being developed by those who are pioneering the role of station scientist. Here's an opportunity to learn from one another.

Browse the following on-air demo clips.

These clips are a service of Storm Center Communications, Inc.
Kathy Orr and Paul Deanno of KYW Eyewitness Weather (Philadelphia, DMA#4) report on Earth Day events and a local environmental interpretive center.
Ken Speake of KARE-11 News (Minneapolis-Saint Paul, DMA#14) describes the environmental impacts of road salt.
Alan Sealls of WKRG News 5 (Mobile AL, DMA #62) introduces the concept of runoff and related environmental impacts.
Rich Thomas of WSFA -12 News (Montgomery AL, DMA #115) pitches the environmental section of the station website.
Mark Murray of KVUE News (Austin TX, DMA #54) talks about development impacts on Austin's hydrology.

We would like to add to this list over time. If you have a clip or other examples of your efforts to communicate to your public about watershed issues you would like to share, send us a note.

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